You made a great product.

We make sure it isn't ignored.

Apple Newton Microsoft Zune Sega Dreamcast Friendster AltaVista Napster Xerox Alto General Magic NeXT Computer Xanadu VisiCalc Sony Betamax LaserDisc Sony MiniDisc Palm Pre Windows Phone Essential Phone Iridium Google Wave Vine Sinclair C5 DeLorean Fisker Karma Segway Kodak Digital Camera
Apple Newton "Ahead of its time. Became a punchline."

Founders turn to Explicit when failure isn't an option.

Instantly tap into an S-tier creative studio for your storytelling, branding, and advertising needs.

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Xerox Alto XEROX ALTO
General Magic GENERAL MAGIC
Segway SEGWAY
Google Wave GOOGLE WAVE
Vine VINE
Palm Pre PALM PRE
Kodak KODAK
Betamax BETAMAX
DeLorean DELOREAN
Friendster FRIENDSTER
Sony MiniDisc SONY MINIDISC
Apple Newton APPLE NEWTON
Iridium IRIDIUM
Zune ZUNE
Xerox Alto XEROX ALTO
General Magic GENERAL MAGIC
Segway SEGWAY
Google Wave GOOGLE WAVE
Vine VINE
Palm Pre PALM PRE
Kodak KODAK
Betamax BETAMAX
DeLorean DELOREAN
Friendster FRIENDSTER
Sony MiniDisc SONY MINIDISC
Apple Newton APPLE NEWTON
Iridium IRIDIUM
Zune ZUNE

100,000 startups die each year. 🔔

Stories live forever.

We tell stories that sell & support early stage teams by aligning brand, narratives and advertising.

EARLY STAGE STARTUPS — GROWTH STAGE STARTUPS — BOUTIQUE VENTURE CAPITAL FIRMS — EARLY STAGE STARTUPS — GROWTH STAGE STARTUPS — BOUTIQUE VENTURE CAPITAL FIRMS — EARLY STAGE STARTUPS — GROWTH STAGE STARTUPS — BOUTIQUE VENTURE CAPITAL FIRMS —  EARLY STAGE STARTUPS — GROWTH STAGE STARTUPS — BOUTIQUE VENTURE CAPITAL FIRMS — EARLY STAGE STARTUPS — GROWTH STAGE STARTUPS — BOUTIQUE VENTURE CAPITAL FIRMS — EARLY STAGE STARTUPS — GROWTH STAGE STARTUPS — BOUTIQUE VENTURE CAPITAL FIRMS — 

We work with

If you're a

Idea stage, Pre-Seed or Seed stage company

You need

Clarity, credibility & community

We deliver that with

  • A positioning sprint to find your core value proposition
  • A story, narrative & messaging architecture around it
  • Community design for your 1000 true fans
  • A visual brand with a logo, palette & type
  • A website with your core messaging
  • Launch kit & plan

So you get an outcome with

  • A sharp story told consistently across all channels
  • Social launch proof you can send to your investors
  • A way to find your 1000 true fans & build community

If you're a

Seed stage or later company or have found PMF

You need

To scale demand & trust

We deliver that with

  • Website (UX, content, SEO)
  • A content engine (posts, reels, articles)
  • Performance marketing layer with creative support
  • Narrative building across channels that are working
  • Engineered virality with campaigns that take over timelines

So you get an outcome with

  • A demand engine that compounds
  • Faster sales cycles, better conversion
  • More inbound sales & more effective outbound sales
  • Always being part of the cultural narrative, zeitgeist & the news

If you're a

VC firm that hasn't yet built a strong content/media arm & is still relying on outbound personal networks for deal flow & LP interest

You need

A strong brand, scalable content & to be a part of the conversation

We deliver that with

  • A story, narrative & messaging architecture around what you stand for
  • Bespoke content IP's (podcast/newsletters/reports/posts)
  • Brand identity & social media strategy
  • Content engine for all channels

So you get an outcome with

  • Higher credibility
  • Increased deal flow
  • A content engine that compounds
STRATEGY — IDENTITY — DIGITAL — CONTENT — CAMPAIGNS — WHATEVER IT TAKES — STRATEGY — IDENTITY — DIGITAL — CONTENT — CAMPAIGNS — WHATEVER IT TAKES —  STRATEGY — IDENTITY — DIGITAL — CONTENT — CAMPAIGNS — WHATEVER IT TAKES — STRATEGY — IDENTITY — DIGITAL — CONTENT — CAMPAIGNS — WHATEVER IT TAKES — 

and help with

BRAND STRATEGY
& NARRATIVE

Who you are & why people should care

IDENTITY

How your company looks, speaks & behaves

DIGITAL

Web experiences designed & developed

CONTENT

Content strategy, content retainers, bespoke IP development for podcasts & newsletters

CAMPAIGNS

Make your product famous & take over the internet with viral campaigns & advertising done like it's supposed to.

FOUNDER BRAND
& STORY

A cohesive brand linked to your company's story

(Or, in corporate)
"We leverage purpose-driven positioning to strategically align authentic brand narratives with stakeholder touchpoints across a holistic, full-funnel engagement ecosystem."

WEBSITES — CAMPAIGNS — BRANDS — CONTENT — LAUNCHES — PODCASTS — NEWSLETTERS — SOCIAL — WEBSITES — CAMPAIGNS — BRANDS — CONTENT — LAUNCHES — PODCASTS — NEWSLETTERS — SOCIAL —  WEBSITES — CAMPAIGNS — BRANDS — CONTENT — LAUNCHES — PODCASTS — NEWSLETTERS — SOCIAL — WEBSITES — CAMPAIGNS — BRANDS — CONTENT — LAUNCHES — PODCASTS — NEWSLETTERS — SOCIAL — 

We don't strategise, we ship

Pause

Pause

Built one of the most loved mental health brands by focussing on relatability & memes instead of mollycoddling.

Branding Content Strategy GTM Design
Magic Beans & Insider

Magic Beans & Insider

Launched India's top health & wellness community with 400 of the country's most influential people in the field.

Branding GTM Design Community Design
Huberman Mithaiwale

Huberman Mithaiwale

Went viral by creating real protein pedas based on the popular health podcaster.

Branding GTM Design Product Development
Touching Grass

Touching Grass

Owned the moment for "touching grass" by creating a product that was literally, grass.

Branding GTM Design Product Development
Pain & Co

Pain & Co

Created a limited drop of mental health merchandise as a sub brand of Pause.

Branding Product Development Web Experience
Nothing

Nothing

Explored how Nothing could gain credibility & increase consumer love within the creative community.

Content Strategy Product Design Web Experience
The Whole Truth

The Whole Truth

Created a guilt-free Diwali mithai campaign for The Whole Truth Foods.

Product Design Web Experience

But, but, but

Because you want to spend your resources finding PMF, not building a full fledged storytelling, narrative & brand team. And yes, it will take a team, not one or two junior hires.

We operate on both models as per your requirements.

  • Fixed scope projects: Brand sprints, landing page designs & builds, slide decks, and other work that fits into a project based model. We scope in sprint cycles, and run weekly reps to keep the pace constant, and iterative.
  • Ongoing retainers: We act as your embedded marketing team, working hand in hand with you to ensure your success. This includes:
    • Dedicated marketing lead
    • Weekly syncs & reviews
    • Priority support via Slack
    • Flexibility by pausing any time

Book a call & we can chat about your scope & our availability accordingly.

The standard agency model doesn't make sense for young companies because they function on long term retainers & don't understand the needs of early stage startups.

LET'S TALK — GET IN TOUCH — START A PROJECT — LET'S TALK — GET IN TOUCH — START A PROJECT — LET'S TALK — GET IN TOUCH — START A PROJECT —  LET'S TALK — GET IN TOUCH — START A PROJECT — LET'S TALK — GET IN TOUCH — START A PROJECT — LET'S TALK — GET IN TOUCH — START A PROJECT — 

Tell a story that sells. Build a brand users love.

Talk to us
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