Explicit is a full cycle creative studio creating monopolising brands for technology startups.
Storytelling for founders who believe creativity is a business advantage.
Working with ambitious founders & adventure capitalists across AI, Web3 & D2C.
Work
Pause: Built a mental health brand people actually loved by doing what no one else would — making them laugh.
Attis Insider: Launched India's first biohacking community with a viral campaign and a bag of magic beans.
QAonCloud: Increased sales conversion rate with strategic positioning, GTM engineering & a new identity & content strategy.
Origin One: Increased sales by 153% in 4 weeks via user research, media buying & advertising.
QwikBuild: Swiss army knife role spanning GTM, advertising, positioning & content.
Attis Campaigns: Two viral campaigns that exposed nerves. Zero ad spend. Massive reach.
Explorations
View all work →
If we believe in what you have to say, we'll find the best damn way to say it.
130,000 startups launch every day. Most die of obscurity.
Code isn't the differentiator it used to be. And "we're an AI company" isn't a brand.
The best companies aren't built on great products alone; they're built on stories that make people pay attention before they even see a demo.
We're a creative studio for founders who've built something real and need the world to know it.
You've made something the world needs. Make it Explicit.
We make things people like. We make people like things.
"Explicit didn't just give us a brand — they gave us a story that made investors lean in and customers remember our name."
"Most agencies gave us mood boards. Explicit gave us a narrative that became our entire GTM strategy."
"We went from 'another AI company' to the one people actually talked about. That's the Explicit difference."
"They made biohacking feel like culture, not science. Our community grew itself after that."
You belong with us if you're:
Launching a Startup
You've raised (or are raising) your first round and you need a brand that can attract top talent, build trust with customers, and make investors remember your name. You've got the product — now you need the story.
Launching a Product
You've scaled past the initial phase and need to refine your narrative for expansion. Whether you're entering new markets or shipping new products, you need strategic storytelling to make it land.
Launching a Fund
You're building a fund with a unique thesis and need to stand out. From brand positioning to comms strategy, we help you attract the right founders and LPs.