We hate boring stories.
Look hard enough and there's something interesting about everything, including B2B SaaS. Unfortunately, somewhere along the way, tech startups developed a storytelling problem. Code isn't the differentiator it used to be. And while everyone talks about narratives and taste, everything still looks the same.
We believe tech will become the consumer brands of tomorrow. Which means, it can't just be functional anymore. It has to mean something. It has to make people feel something.
Explicit lives at the intersection of art & technology to help startups evoke magic, joy & a sense of wonder and optimism through storytelling, brand and creativity.
You've made something the world needs. Make it Explicit.
We Believe
Tech is culture.
The story is part of the product.
A good story is a business advantage.
Startups die when they stop taking creative risk.
I'm Srijan. I've spent my entire life thinking about what makes people pay attention & build trust.
It began when I started playing music when I was 15. Somewhere along the way, I became the drummer for Parikrama, Shubha Mudgal & a bunch of other bands. I played more than a 1000 concerts around the world & toured with Iron Maiden apart from playing at The Kennedy Centre. I also worked on films and advertising, spending years learning how stories work, what makes them stick, and what makes them forgettable.
A few years ago, I started building startups & built Pause & Attis.
You can learn more about me on my website.
How We Work
Explicit doesn't have account managers, elaborate processes, or bloated teams. You talk to me & my little gold book of collaborators of designers, developers, copywriters, motion artists, and strategists. We understand your startup, we move fast, and we build things that work. No scope creep, no surprise invoices, no design-by-committee.
We work with a maximum of 3 clients per quarter.
Storytelling Sprint — 6 Weeks
Everything you need to go from unknown to unforgettable.
What you walk away with:
→ Brand positioning document
→ Complete narrative & messaging framework
→ Brand identity & visual system
→ Designed and developed website
→ 90-day content strategy
→ Brand guidelines
→ 30 days of post-launch support
Monthly Partnership — Ongoing
An ongoing creative partner for the work that comes after launch.
→ GTM strategy and campaign architecture
→ Advertising creatives and copy
→ Viral campaign concepts and execution
→ Content strategy and production
→ Weekly syncs — no ticket systems, no queues
We work with ambitious founders in AI, Crypto, Healthcare & D2C. If you believe creativity is a business advantage and you're not looking for safe work, we should talk.
It depends on the scope. Get in touch and we'll figure out if there's a fit before talking numbers.
We start with strategy; understanding your market, competition, and unfair advantages. Then we build the brand, web & content. Our Storytelling Sprint is 6 weeks end-to-end. Monthly partnerships are ongoing.
We work best when we do everything from brand strategy to execution.