Attis Insider
Launched India's first biohacking community with a viral campaign and a bag of magic beans.
Client
Attis
Industry
Biohacking / Wellness
Services
Strategy, Campaign, Community
Year
2024
Result
1000+ signups, ₹0 spent
The landscape
India's biohacking space was nonexistent. There were no dedicated brands, no communities, no cultural conversation around the idea that optimisation wasn't just for athletes or tech bros. Attis wanted to build a community before selling a product — but "biohacking" sounded intimidating.
The insight
We created Attis Insider — a membership-style community that made biohacking feel like a culture, not a science experiment. The launch campaign, "Magic Pills", was deliberately provocative: we sent mystery packages branded as pills to health influencers and content creators with no context.
The outcome
The campaign generated over 100k organic views, 500+ social mentions, and 1000+ community signups — all on ₹0 ad spend. The mystery packaging created FOMO-driven sharing loops that outperformed paid campaigns.
