Attis Campaigns

After building the community, Attis needed to convert attention into revenue. But typical health-brand advertising — clean product shots, benefit-focused copy, influencer unboxings — would have killed the edge that made the brand interesting.

We ran two campaigns designed to expose nerves. Each one made people uncomfortable enough to stop scrolling, curious enough to click, and convinced enough to buy. The campaigns leaned into Attis's counter-cultural positioning rather than softening it for conversion.

Two viral campaigns. 850+ product orders. 250k+ organic views. The brand maintained its edge while proving that provocative creative isn't just for awareness — it converts.