QAonCloud
Repositioned, rebranded, and rebuilt a 12-year-old QA company from the ground up.
Client
QAonCloud
Industry
Enterprise AI
Services
Brand & Positioning, Identity, Content Strategy, Web Design & Development
Year
2025 - Ongoing
Result
Complete rebrand & reposition
The landscape
QAonCloud is a software testing company with 12+ years of experience and 60+ global clients. The problem wasn't the work — it was the brand. The existing website looked like every other generic IT services company: clip art icons, vague promises, and zero differentiation. In a market where every QA company says the same thing, QAonCloud had no reason for anyone to pick them over the next search result.
The insight
We stripped everything back and found the one thing that was actually true and defensible: QAonCloud's AI-accelerated process genuinely delivered QA 40% faster than in-house teams. That became the entire brand. We repositioned from a generic "QA testing services company" to a specific, measurable promise — "40% faster QA. Accelerated by AI, driven by experts." Then we rebuilt the visual identity, rewrote every word on the site, and designed and developed a completely new web presence from scratch.
The outcome
The new site went from a generic enterprise template to a sharp, conversion-focused experience with clear positioning, real social proof, and a specific promise that no competitor was making. We also built a content strategy and outreach programme to drive inbound and outbound leads.