Technology companies change fast.
The way people think about them doesn't.
Explicit is a strategic creative partner for technology companies.
We're useful at important moments of change — launches, repositions, new market entry and audience expansion. Or when a company has evolved into something its old story can no longer explain.
Making something new is only half the problem.
The other half is helping people understand why it matters.
Products evolve. Markets change. Companies grow into something their old story can no longer explain. Sometimes something genuinely new comes along that nobody quite knows what to make of yet.
When a gap emerges between what's become true and what people understand or believe, we step in and understand the technology, the product and the business. We then figure out what the change should mean and find the most interesting way to make that meaning heard.
In practice, that looks like:
- 01
Launches
Bringing new products, companies and categories into the world. From positioning and narratives to launch campaigns, films and websites.
- 02
Repositioning
Helping companies express what they've become. New positioning, stories, identities and websites that reflect where the business is going.
- 03
New markets & audiences
Making products and companies relevant to new people. Through audience insights, messaging, creative campaigns and market-specific storytelling.
- 04
Creative campaigns
Turning an important idea into something people notice, care about and act on. Advertising, films, content, experiences or whatever else the idea deserves.
The AI market changed. QwikBuild needed to change with it.
We rebuilt the positioning, value proposition and website around the market QwikBuild was actually competing in.
"Srijan has been an integral resource for the past 6 months, bringing founder energy to our GTM motion. He moves fast, understands business goals & is an excellent partner to have on your side."
Pradeep Aiyyagiri Co-Founder Qwikbuild, Ex-CPO, Slice 
A 19-year-old company had become something its old category could no longer explain.
We helped rebuild its positioning and narrative around the company it had actually become.
A better product truth was hiding inside a generic services story.
We found the sharper promise in the business and rebuilt its market expression around it.
"Srijan didn't just give us a brand, he gave us a story that tied our business, product & distribution in a way that would've been impossible to do otherwise."
Sushine Ullas Chief Business Officer, QAonCloud 
153% more sales in four weeks.
Customer understanding, creative and distribution came together to move a clearer commercial proposition into the market.
"Srijan is highly perceptive & insightful. His deconstruction of where we stand and want to get to is tremendously educational, and he sets the cogs in motion to achieve it. Results came shockingly fast. A pleasure to work with."
Pushkar Thakur Founder, Origin One & The Grafiosi Something important changed?
We'd like to know.