Hi, I'm Srijan.

I've spent my entire life thinking about what makes people pay attention. Most recently, I started building startups & worked on Pause & Attis. The products were accompanied by stories that touched a nerve.

I've also been playing music since I was 15 & somewhere along the way, I became the drummer for Parikrama and Shubha Mudgal, playing 1000+ concerts including touring with Iron Maiden & the Kennedy Centre.

Being on stage in front of thousands of people is a funny feeling because there's nowhere to hide. You feel the space & know in your heart whether something's landed or not. Combine that with working on hundreds of advertising films, content pieces for brands & even a full length feature film, I realised I loved understanding human behaviour & what makes people tick .

Tech has a storytelling problem. code isn’t the differentiator it used to be & while Everyone talks about narratives & stories, no one knows how to write them. Everyone talks about taste, but everything still looks the same.

with the influence of tech set to grow further, tech can't be functional anymore. It has to mean something.

Explicit lives at the intersection of tech and creativity to build startups that make people feel something.  

Startups that evoke magic, joy, a sense of wonder & optimism.

You’ve made something the world needs.

make it Explicit.